Five fashion photographers selected for Jabong Online Fashion Week were flown to Delhi for a week to cover the first ever shoppable online fashion week. The five day extravaganza started on 25th July and ended on 30th July with the finale show.
The five day madness included look tests, fittings, lots of rehearsals, photo shoots, some light and intense moments. This hustle bustle was covered by NDTV Good Times.
I always enjoy capturing the backstage madness as I get a chance to see some of the most awkward/ lazy/ tense moments and also to see what actually is behind making a show successful. People are running all over, bumping and dashing into one another and someone always ends up loosing something, but this is all forgotten as the show must go on !
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